DIRECCION DE MARKETING : (Registro nro. 48862)
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000 -LEADER | |
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fixed length control field | 01096nam a2200205 a 4500 |
001 - CONTROL NUMBER | |
control field | 48862 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20180714033323.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140415s2000 mx 000 0 spa d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 8476158149 |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | spa |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | GRA |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | GRANDE ESTEBAN, ILDEFONSO |
245 10 - TITLE STATEMENT | |
Title | DIRECCION DE MARKETING : |
Remainder of title | FUNDAMENTOS Y SOFTWARE DE APLICACIONES |
250 ## - EDITION STATEMENT | |
Edition statement | 1a ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | MEXICO : |
Name of publisher, distributor, etc. | MC GRAW HILL INTERAMERICANA DE ESPAÑA, |
Date of publication, distribution, etc. | 2000 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 305 |
Dimensions | 23.5 x 18.5 x 2 |
520 ## - SUMMARY, ETC. | |
Summary, etc. | DIRECCIÓN DE MARKETING: FUNDAMENTOS Y SOFTWARE DE APLICACIONES NO ES UN MANUAL CLÁSICO, CON CONTENIDO SÓLO DESCRIPTIVO RELAIVO A LAS ACTIVIDADES DEL MARKETING EN LA EMPRESA. EL AUTOR HA DESARROLLADO JUNTO A LOS ASPECTOS MÁS CONCEPTUALES, UNA SERIE DE CAPÍTULOS QUE PROPORCIONAN EL MARCO QUE ENCUADRA LAS ACTIVIDADES DE MARKETING Y LOS INSTRUMENTOS CUANTITATIVOS NECESARIOS PARA EL PRONÓSTICO Y LA TOMA DE DESICIONES. HA SIDO REDACTADO INSISTIENDO EN LOS CONCEPTOS DEL MARKETING. |
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | MERCADOTECNIA |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | MARTINEZ ECHEVERRIA, MIGUEL ALFONSO |
Relator term | pról. |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Price effective from | Koha item type |
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Dewey Decimal Classification | General | Biblioteca Karol Wojtyla | Biblioteca Karol Wojtyla | Sala general | 03/12/2013 | Compra | 151000000000000000026631 | 658.8 GRA | 72935 | 03/12/2013 | Libro |