EL NUEVO RETO DEL MARKETING DIRECTO : (Registro nro. 48847)
[ vista simple ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01244nam a2200217 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 48847 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180714033309.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140415s1995 ck 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9701500199 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | OCH |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | OCHS, PATRICK |
| 245 13 - TITLE STATEMENT | |
| Title | EL NUEVO RETO DEL MARKETING DIRECTO : |
| Remainder of title | ESTRATEGIAS Y APLICACIONES PARA LAS EMPRESAS QUE GANAN |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | COLOMBIA : |
| Name of publisher, distributor, etc. | ALFAOMEGA GRUPO EDITOR, |
| Date of publication, distribution, etc. | 1995 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 439 |
| Dimensions | 23 x 17 x 0.7 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | ESTE LIBRO LE CONCIERNE A TODO AQUEL QUE CONSIDERA QUE EL MARKETING DIRECTO SE INSCRIBE EN LA ESTRATEGIA DE LAS EMPRESAS QUE DESEAN GANAR LA BATALLA DEL TERCER MILENIO. EL NUEVO RETO DEL MARKETING DIRECTO LE PERMITIRA VALORAR LAS APUESTAS DE LOS NUEVOS CONCEPTOS DEL MARKETING DIRECTO Y CONOCER LAS ESTRATEGIAS GANADORAS QUE ASOCIAN ACTUALMENTE LA VENTA Y LA COMUNICACIÓN. SI USTED AMA LA SENCILLEZ, LOS RESULTADOS TANGIBLES, LOS MÉTODOS QUE COMUNICAN Y QUE VENDEN, SI USTED BUSCA LAS ESTRA |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | COMUNICACION |
| General subdivision | PUBLICIDAD |
| -- | VENTAS |
| -- | PLANEACION ESTRATEGICA |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | PAGES BUISAN, EMILIA |
| Relator term | tr. |
| 740 ## - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE | |
| Uncontrolled related/analytical title | LE NOUVEAU DEFI DU MARKETING DIRECT: STRATEGIE ET APPLICATIONS POUR LES ENTREPRISES QUI GAGNENT |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General | Biblioteca Karol Wojtyla | Biblioteca Karol Wojtyla | Sala general | 03/12/2013 | Compra | 151000000000000000029558 | 658.802 OCH | 72910 | 07/10/2024 | 03/12/2013 | Libro |