EXPERIENTIAL MARKETING (Registro nro. 47910)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00812nam a2200205 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 47910 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180714032031.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140415s2000 sp 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8423416992 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | SCH |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SCHMITT, BERND H. |
| 245 10 - TITLE STATEMENT | |
| Title | EXPERIENTIAL MARKETING |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | ESPAÑA : |
| Name of publisher, distributor, etc. | EDICIONES DEUSTO, S.A., |
| Date of publication, distribution, etc. | 2000 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 148 |
| Dimensions | 15.8 x 1.8 x 23 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | ESTA OBRA NOS PRESENTA UN ENFOQUE REVOLUCIONARIO DEL MÁRKETING, CUYO OBJETIVO FUNDAMENTAL ES LA CREACIÓN DE EXPERIENCIAS HOLÍSTICAS EN LOS CLIENTES POR MEDIO DE MARCAS QUE LLEVEN ASOCIADAS PERCEPCIONES SENSORIALES, AFECTIVAS Y CREATIVAS Y QUE LES HABLEN DE UN ESTILO DE VIDA. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MERCADOTECNIA |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | TORRENTE MARTINEZ, CARMEN |
| Relator term | tr. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General | Biblioteca Karol Wojtyla | Biblioteca Karol Wojtyla | Sala general | 03/12/2013 | Compra | 151000000000000000026842 | 1 | 1 | 658.8 SCH | 71748 | 05/04/2019 | 22/03/2019 | 03/12/2013 | Libro |