ADMINISTRACION DE LA MERCADOTECNIA MULTINACIONAL (Registro nro. 14446)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00917nam a2200217 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 14446 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180713202933.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140415d 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0201629488 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | BUZ |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | BUZZELL, ROBERT D. |
| 245 10 - TITLE STATEMENT | |
| Title | ADMINISTRACION DE LA MERCADOTECNIA MULTINACIONAL |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | [s.l.] : |
| Name of publisher, distributor, etc. | ADDISON-WESLEY, |
| Date of publication, distribution, etc. | [s.f.] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 505 |
| Dimensions | x 16 x 23 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | ESTE LIBRO ESTA ORGANIZADO EN TRES PARTE, LA PRIMERA ANALIZA LA RELACIÓN ENTRE LA MERCADOTECNIA Y LAS ESTRATEGIAS DE COMPETITIVIDAD INTERNACIONAL, LA SEGUNDA TRATA SOBRE EL DOSEÑO Y LA EJECUCIÓN DE LOS PROGRAMAS, LA TERCERA ESTÁ RELACIONADA CON LA ORGANIZACIÓN Y COORDINACIÓN DE LAS OPERACIONES |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | COMERCIO |
| General subdivision | MERCADEO |
| 740 ## - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE | |
| Uncontrolled related/analytical title | multinational marketing management, cases and readings |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | QUELCH, JOHN A. |
| Relator term | coaut. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General | Biblioteca Karol Wojtyla | Biblioteca Karol Wojtyla | Sala general | 03/12/2013 | Compra | 151000000000000000026534 | 658.8 BUZ | 31636 | 03/12/2013 | Libro |