BUILDING ON THE SUCCESS OF THE FIRTS TWO EDITIONS OF MARKETING RESEARCH: WITHEN A CHANGING INFORMATION ENVIRONMENT, THE NEW THIRD EDITION GOES WELL BEYOND THE BASIC IDEA OF ALL MARKETING RESEARCH BOOKS- TO INTRODUCE STUDENTS TO THE CONCEPTS AND PRACTICES THAT MAKE UP THE FIELD-TO SHOW HOW MARKETING INFORMATION RESEARCH TOOLS, SKILLS, AND UNDERSTANDING CAN BE APPLIED IN SOLVING MARKETING PROBLEMS AND CREATING BUSINESS OPPORTUNITIES IN OUR EVER MORE RAPIDLY CHANGING INFORMATION ENVIRONM