MARKETING RESEARCH : (Registro nro. 51735)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01104nam a2200205 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 51735 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180714041312.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140415s2006 xxu 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071115927 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | HAI |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hair, Joseph F. |
| 245 10 - TITLE STATEMENT | |
| Title | MARKETING RESEARCH : |
| Remainder of title | WITHIN A CHANGING INFORMATION ENVIRONMENT |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | ESTADOS UNIDOS DE AMERICA : |
| Name of publisher, distributor, etc. | MCGRAW-HILL COMPANIES, |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 920 |
| Dimensions | 23 x 2.4 x 25.8 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | BUILDING ON THE SUCCESS OF THE FIRTS TWO EDITIONS OF MARKETING RESEARCH: WITHEN A CHANGING INFORMATION ENVIRONMENT, THE NEW THIRD EDITION GOES WELL BEYOND THE BASIC IDEA OF ALL MARKETING RESEARCH BOOKS- TO INTRODUCE STUDENTS TO THE CONCEPTS AND PRACTICES THAT MAKE UP THE FIELD-TO SHOW HOW MARKETING INFORMATION RESEARCH TOOLS, SKILLS, AND UNDERSTANDING CAN BE APPLIED IN SOLVING MARKETING PROBLEMS AND CREATING BUSINESS OPPORTUNITIES IN OUR EVER MORE RAPIDLY CHANGING INFORMATION ENVIRONM |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | INVESTIGACION DE MERCADEO |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | BUSH, ROBERT P. -ORTINAU, DAVID J. |
| Relator term | coaut. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General | Biblioteca Karol Wojtyla | Biblioteca Karol Wojtyla | Sala general | 03/12/2013 | Compra | 151000000000000000029834 | 1 | 658.83 HAI | 77003 | 28/08/2018 | 21/08/2018 | 03/12/2013 | Libro |