MARKETING RESEARCH :
Hair, Joseph F.
MARKETING RESEARCH : WITHIN A CHANGING INFORMATION ENVIRONMENT - 3a ed. - ESTADOS UNIDOS DE AMERICA : MCGRAW-HILL COMPANIES, 2006 - 920 23 x 2.4 x 25.8
BUILDING ON THE SUCCESS OF THE FIRTS TWO EDITIONS OF MARKETING RESEARCH: WITHEN A CHANGING INFORMATION ENVIRONMENT, THE NEW THIRD EDITION GOES WELL BEYOND THE BASIC IDEA OF ALL MARKETING RESEARCH BOOKS- TO INTRODUCE STUDENTS TO THE CONCEPTS AND PRACTICES THAT MAKE UP THE FIELD-TO SHOW HOW MARKETING INFORMATION RESEARCH TOOLS, SKILLS, AND UNDERSTANDING CAN BE APPLIED IN SOLVING MARKETING PROBLEMS AND CREATING BUSINESS OPPORTUNITIES IN OUR EVER MORE RAPIDLY CHANGING INFORMATION ENVIRONM
0071115927
INVESTIGACION DE MERCADEO
658.83 / HAI
MARKETING RESEARCH : WITHIN A CHANGING INFORMATION ENVIRONMENT - 3a ed. - ESTADOS UNIDOS DE AMERICA : MCGRAW-HILL COMPANIES, 2006 - 920 23 x 2.4 x 25.8
BUILDING ON THE SUCCESS OF THE FIRTS TWO EDITIONS OF MARKETING RESEARCH: WITHEN A CHANGING INFORMATION ENVIRONMENT, THE NEW THIRD EDITION GOES WELL BEYOND THE BASIC IDEA OF ALL MARKETING RESEARCH BOOKS- TO INTRODUCE STUDENTS TO THE CONCEPTS AND PRACTICES THAT MAKE UP THE FIELD-TO SHOW HOW MARKETING INFORMATION RESEARCH TOOLS, SKILLS, AND UNDERSTANDING CAN BE APPLIED IN SOLVING MARKETING PROBLEMS AND CREATING BUSINESS OPPORTUNITIES IN OUR EVER MORE RAPIDLY CHANGING INFORMATION ENVIRONM
0071115927
INVESTIGACION DE MERCADEO
658.83 / HAI