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INTERNATIONAL MARKETING

Por: Idioma: Inglés Detalles de publicación: [s.l.] : MCGRAW HILL COMPANY, INC., 2007Edición: 13edDescripción: 920 22.5 x 3 x 28.3ISBN:
  • 0073080062
Tema(s): Clasificación CDD:
  • 658.848 CAT
Resumen: IN THIS ERA OF RAPID GLOBAL ECONOMIC GROWTH, KNOWLEDGE OF MARKETING IN ALL CULTURES IS INCREASINGLY IMPORTANT. BY EMPHASIZING THE STRATEGIC IMPLICATIONS OF COMPETITION IN DIFFERENT MARKETS, CATEORA AND GRAHAM PROVIDE STUDENTS WITH A TRULY GLOVAL VIEW OF INTERNATIONAL MARKETING.THE 13TH EDITION OF INTERNACIONAL MARKETING CONTINUES TO ADRESS GLOBAL CONCERNS AND DECRIBES CONCEPTS RELEVANT TO ALL INTERNATIONAL MARKETERS THROUGH ITS DISTINCT ENVIRONMENTAL/CULTURAL APPROACH.
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Tipo de ítem Biblioteca de origen Colección Signatura topográfica Estado Fecha de vencimiento Código de barras
Libro Libro Biblioteca Karol Wojtyla Sala general General 658.848 CAT 2007 Disponible 81743
Reserva permanente Reserva permanente Biblioteca Karol Wojtyla Sala general General 658.848 CAT 2007 Disponible 79751

IN THIS ERA OF RAPID GLOBAL ECONOMIC GROWTH, KNOWLEDGE OF MARKETING IN ALL CULTURES IS INCREASINGLY IMPORTANT. BY EMPHASIZING THE STRATEGIC IMPLICATIONS OF COMPETITION IN DIFFERENT MARKETS, CATEORA AND GRAHAM PROVIDE STUDENTS WITH A TRULY GLOVAL VIEW OF INTERNATIONAL MARKETING.THE 13TH EDITION OF INTERNACIONAL MARKETING CONTINUES TO ADRESS GLOBAL CONCERNS AND DECRIBES CONCEPTS RELEVANT TO ALL INTERNATIONAL MARKETERS THROUGH ITS DISTINCT ENVIRONMENTAL/CULTURAL APPROACH.

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