INTERNATIONAL MARKETING
CATEORA, PHILIP R. -GRAHAM, JOHN L.
INTERNATIONAL MARKETING - 13ed. - [s.l.] : MCGRAW HILL COMPANY, INC., 2007 - 920 22.5 x 3 x 28.3
IN THIS ERA OF RAPID GLOBAL ECONOMIC GROWTH, KNOWLEDGE OF MARKETING IN ALL CULTURES IS INCREASINGLY IMPORTANT. BY EMPHASIZING THE STRATEGIC IMPLICATIONS OF COMPETITION IN DIFFERENT MARKETS, CATEORA AND GRAHAM PROVIDE STUDENTS WITH A TRULY GLOVAL VIEW OF INTERNATIONAL MARKETING.THE 13TH EDITION OF INTERNACIONAL MARKETING CONTINUES TO ADRESS GLOBAL CONCERNS AND DECRIBES CONCEPTS RELEVANT TO ALL INTERNATIONAL MARKETERS THROUGH ITS DISTINCT ENVIRONMENTAL/CULTURAL APPROACH.
0073080062
CIENCIAS ADMINISTRATIVAS--MERCADEO--MERCADOTECNIA
658.848 / CAT
INTERNATIONAL MARKETING - 13ed. - [s.l.] : MCGRAW HILL COMPANY, INC., 2007 - 920 22.5 x 3 x 28.3
IN THIS ERA OF RAPID GLOBAL ECONOMIC GROWTH, KNOWLEDGE OF MARKETING IN ALL CULTURES IS INCREASINGLY IMPORTANT. BY EMPHASIZING THE STRATEGIC IMPLICATIONS OF COMPETITION IN DIFFERENT MARKETS, CATEORA AND GRAHAM PROVIDE STUDENTS WITH A TRULY GLOVAL VIEW OF INTERNATIONAL MARKETING.THE 13TH EDITION OF INTERNACIONAL MARKETING CONTINUES TO ADRESS GLOBAL CONCERNS AND DECRIBES CONCEPTS RELEVANT TO ALL INTERNATIONAL MARKETERS THROUGH ITS DISTINCT ENVIRONMENTAL/CULTURAL APPROACH.
0073080062
CIENCIAS ADMINISTRATIVAS--MERCADEO--MERCADOTECNIA
658.848 / CAT