SALES PROMOTION
Idioma: Inglés Series NEW PERSPECTIVES IN MARKETINGDetalles de publicación: GRAN BRETAÑA : KOGAN PAGE LIMITED, 1989Edición: 4edDescripción: 275 15.5 x 2.2 x 23.3ISBN:- 9780749450212
- 658.82 MUL
Tipo de ítem | Biblioteca de origen | Colección | Signatura topográfica | Estado | Fecha de vencimiento | Código de barras | |
---|---|---|---|---|---|---|---|
Libro | Biblioteca Karol Wojtyla Sala general | General | 658.82 MUL | Disponible | 77949 |
THIS IS A PRACTICAL MUST-HAVE GUIDE FOR ANYONE WHO NEEDS TO UNDERSTAND SALES PROMOTION AND INCENTIVES AND HOW CAN BE USED ACROSS ALL MEDIA CHANNELS TO DRIVE SALES. THIS BOOK REVEALS THE CHANGING FACE OF OUR INDUSTRY AND SHOWS THE IMPORTANCE OF FIRST PRINCIPLES COMBINED WITH PRACTICAL ADVICE. SALES PROMOTION IS ESSENTIAL READING FOR ANY PRACTITIONER NEEDING TO STAY ON TOP O THEIR GAME.
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