SALES PROMOTION (Registro nro. 52444)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00955nam a2200217 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 52444 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180714042311.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140415s1989 xxk 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749450212 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.82 |
| Item number | MUL |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | MULLIN, RODDY |
| 245 10 - TITLE STATEMENT | |
| Title | SALES PROMOTION |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | GRAN BRETAÑA : |
| Name of publisher, distributor, etc. | KOGAN PAGE LIMITED, |
| Date of publication, distribution, etc. | 1989 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 275 |
| Dimensions | 15.5 x 2.2 x 23.3 |
| 490 ## - SERIES STATEMENT | |
| Series statement | NEW PERSPECTIVES IN MARKETING |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | THIS IS A PRACTICAL MUST-HAVE GUIDE FOR ANYONE WHO NEEDS TO UNDERSTAND SALES PROMOTION AND INCENTIVES AND HOW CAN BE USED ACROSS ALL MEDIA CHANNELS TO DRIVE SALES. THIS BOOK REVEALS THE CHANGING FACE OF OUR INDUSTRY AND SHOWS THE IMPORTANCE OF FIRST PRINCIPLES COMBINED WITH PRACTICAL ADVICE. SALES PROMOTION IS ESSENTIAL READING FOR ANY PRACTITIONER NEEDING TO STAY ON TOP O THEIR GAME. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MERCADOTECNIA |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | CUMMINS, JULIAN |
| Relator term | coaut. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General | Biblioteca Karol Wojtyla | Biblioteca Karol Wojtyla | Sala general | 03/12/2013 | Compra | 151000000000000000029765 | 2 | 1 | 658.82 MUL | 77949 | 01/08/2022 | 28/06/2022 | 03/12/2013 | Libro |