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Neuromarketing : (Registro nro. 68633)

Detalles MARC
000 -LEADER
fixed length control field 01363nam a2200337 i 4500
001 - CONTROL NUMBER
control field 68633
003 - CONTROL NUMBER IDENTIFIER
control field Mx-PuUPA
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220302080837.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100805s2010 gw a gr 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783540778288
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9783540778295 (e-ISBN)
040 ## - CATALOGING SOURCE
Original cataloging agency Mx-PuUPA
Language of cataloging spa
Transcribing agency Mx-PuUPA
Modifying agency Mx-PuUPA
Description conventions rda
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.12615
Item number .Z87 2010
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Żurawicki, Leon,
9 (RLIN) 10463
Relator term autor
245 10 - TITLE STATEMENT
Title Neuromarketing :
Remainder of title exploring the brain of the consumer /
Statement of responsibility, etc. Leon Zurawicki.
264 31 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Heidelberg [Alemania] :
Name of producer, publisher, distributor, manufacturer Springer,
Date of production, publication, distribution, manufacture, or copyright notice ©2010
300 ## - PHYSICAL DESCRIPTION
Extent xx, 273 páginas :
Other physical details ilustraciones ;
Dimensions 24 cm.
336 ## - CONTENT TYPE
Fuente rdacontent
Content type term texto
Content type code txt
337 ## - MEDIA TYPE
Source rdamedia
Media type term sin medio
Media type code n
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volumen
Carrier type code nc
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Exploring the brain -- Consumption as feelings -- Neural underpinnings of risk handling, developing preference and choosing -- Neural bases for segmentation and positioning -- Applying neuroscience and biometrics to the practice of marketing.
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Neuromarketing.
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Comportamiento del consumidor
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mercadotecnia
General subdivision Aspectos psicológicos
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Neuromercadeo
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Libro
Classification part 658.8342
Item part Z964
Existencias
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     General Biblioteca Karol Wojtyla Biblioteca Karol Wojtyla Sala general 02/08/2021 1 3137.67   658.8342 Z964 2010 100919 02/08/2021 Ej.2 3137.67 02/08/2021 Reserva permanente
    Dewey Decimal Classification     General Biblioteca Karol Wojtyla Biblioteca Karol Wojtyla Sala general 02/08/2021 1 3137.67   658.8342 Z964 2010 100918 02/08/2021   3137.67 02/08/2021 Reserva permanente