FIREBR@NDS COMO CONSTRUIR LEALTAD DE MARCA EN LA ERA DE INTERNET (Registro nro. 58281)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01079nam a2200229 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 58281 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180714054827.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140415s2001 ck 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9584102656 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.144 |
| Item number | MON |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | MOON, MICHAEL |
| 245 10 - TITLE STATEMENT | |
| Title | FIREBR@NDS COMO CONSTRUIR LEALTAD DE MARCA EN LA ERA DE INTERNET |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | COLOMBIA : |
| Name of publisher, distributor, etc. | MCGRAW-HILL INTERAMERICANA, |
| Date of publication, distribution, etc. | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 590 |
| Dimensions | 16.5 x 2.5 x 23.5 |
| 490 ## - SERIES STATEMENT | |
| Series statement | SOCIOLOGIA Y POLITICA |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | ESTE LIBRO REVELA ESTRATEGIAS DE PRINCIPIO A FIN QUE LE PERMITIRAN FORTALECER LA MARCA EN LINEA DE SU COMPAÑIA Y LOGRAR LA LEALTAD DEL CLIENTE . SE ENFOCAN 24 ESTUDIOS DE CASOS QUE INCLUYEN A EMPRESAS , OFRECIENDO ASI, UNA EXPLICACION PROFUNDA DEL PROCESO DEL BRANDING DIGITAL. ESTE LIBRO ILUSTRA ALGUNAS DE LAS MEJORES PRACTICAS QUE REALIZA HOY LA CREMA DE LAS MARCAS EN LINEA. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | INTERNET |
| General subdivision | INTERNET (COMERCIO) |
| -- | MERCADOTECNIA |
| -- | PAGINAS WEB |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | AVILA DE BARON, CECILIA |
| Relator term | tr. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | MILLISON, DOUG |
| Relator term | coaut. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General | Biblioteca Karol Wojtyla | Biblioteca Karol Wojtyla | Sala general | 03/12/2013 | Compra | 151000000000000000030420 | 2 | 2 | 659.144 MON | 87869 | 01/07/2019 | 31/05/2019 | 03/12/2013 | Libro |