SERVICES MARKETING : (Registro nro. 52854)

Detalles MARC
000 -LEADER
fixed length control field	00886nam a2200205 a 4500
001 - CONTROL NUMBER
control field	52854
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20180714042854.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	140415s2006 si 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0071244964
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	ZEI
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	ZEITHAML, VALERIE A.
245 10 - TITLE STATEMENT
Title	SERVICES MARKETING :
Remainder of title	INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM
250 ## - EDITION STATEMENT
Edition statement	4ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	SINGAPURE :
Name of publisher, distributor, etc.	MCGRAW-HILL,
Date of publication, distribution, etc.	2006
300 ## - PHYSICAL DESCRIPTION
Extent	715
Dimensions	20 x 2.5 x 25.5
520 ## - SUMMARY, ETC.
Summary, etc.	THIS TEXT IS FOR STUDENTS AND BUSINESSPEOPLE WHO RECOGNIZE THE VITAL ROLE THAT SERVICES PLAY IN THE ECONOMY AND ITS FUTURE. THE ADVANCED ECONOMIES OF THE WORLD ARE NOW DOMINATED BY SERVICES, AND VIRTUALLY ALL COMPANIES VIEW SERVICE AS CRITICAL TO RETAINING THEIR CUSTOMERS TODAY AND IN THE FUTURE.
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	MERCADEO DE SERVICIOS
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	BITNER, MARY JO -GREMLER, DWAYNE D.
Relator term	coaut.

Existencias
Source of classification or shelving scheme	Collection code	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Inventory number	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type	Date last checked out
Dewey Decimal Classification	General	Biblioteca Karol Wojtyla	Biblioteca Karol Wojtyla	Sala general	03/12/2013	Compra	151000000000000000029518		658.8 ZEI	78479	05/01/2026	03/12/2013	Libro
Dewey Decimal Classification	General	Biblioteca Karol Wojtyla	Biblioteca Karol Wojtyla	Sala general	03/12/2013	Compra	151000000000000000029519		658.8 ZEI	84914	05/01/2026	03/12/2013	Libro	09/03/2017
Dewey Decimal Classification	General	Biblioteca Karol Wojtyla	Biblioteca Karol Wojtyla	Sala general	03/12/2013	Compra	151000000000000000029520	2	658.8 ZEI	87701	05/01/2026	03/12/2013	Libro	14/03/2019