SERVICES MARKETING : INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM
ZEITHAML, VALERIE A.
SERVICES MARKETING : INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM - 4ed. - SINGAPURE : MCGRAW-HILL, 2006 - 715 20 x 2.5 x 25.5
THIS TEXT IS FOR STUDENTS AND BUSINESSPEOPLE WHO RECOGNIZE THE VITAL ROLE THAT SERVICES PLAY IN THE ECONOMY AND ITS FUTURE. THE ADVANCED ECONOMIES OF THE WORLD ARE NOW DOMINATED BY SERVICES, AND VIRTUALLY ALL COMPANIES VIEW SERVICE AS CRITICAL TO RETAINING THEIR CUSTOMERS TODAY AND IN THE FUTURE.
0071244964
MERCADEO DE SERVICIOS
658.8 / ZEI
SERVICES MARKETING : INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM - 4ed. - SINGAPURE : MCGRAW-HILL, 2006 - 715 20 x 2.5 x 25.5
THIS TEXT IS FOR STUDENTS AND BUSINESSPEOPLE WHO RECOGNIZE THE VITAL ROLE THAT SERVICES PLAY IN THE ECONOMY AND ITS FUTURE. THE ADVANCED ECONOMIES OF THE WORLD ARE NOW DOMINATED BY SERVICES, AND VIRTUALLY ALL COMPANIES VIEW SERVICE AS CRITICAL TO RETAINING THEIR CUSTOMERS TODAY AND IN THE FUTURE.
0071244964
MERCADEO DE SERVICIOS
658.8 / ZEI