INTRODUCCIN A LA INVESTIGACION DE MERCADOS (Registro nro. 52837)
[ vista simple ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01009nam a2200205 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 52837 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180714042839.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140415s1996 mx 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9701011724 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | FIS |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | FISCHER DE LA VEGA, LAURA |
| 245 10 - TITLE STATEMENT | |
| Title | INTRODUCCIN A LA INVESTIGACION DE MERCADOS |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | MEXICO : |
| Name of publisher, distributor, etc. | MCGRAW-HILL INTERAMERICANA EDITORES, |
| Date of publication, distribution, etc. | 1996 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 186 |
| Dimensions | 16.5 x 0.8 x 23 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | EN LA TERCERA EDICION DE INVESTIGACION DE MARCADOS, PRETENDEMOS INTRODUCIR AL LECTOR, DE UNA MANERA AGIL Y SENCILLA, A ESTE TEMA, EL CUAL HA SIDO POCO ESTUDIADO EN LOS PAISES LATINOAMERICANOS. UNA DE LAS METAS DE ESTA OBRA ES CONCIENTIZAR, EN FORMA PRACTICA, A ESTUDIANTES Y PROFESORES DE MERCADOTECNIA, DE LOS ALCANCES REALES DE LA INVESTIGACION DE MARCADOS COMO HERRAMIENTA DE USO COMUN PARA LA PLANEACION Y TOMA DE DESACIONES |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MERCADOS |
| General subdivision | INVESTIGACION |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | NAVARRO VEGA, ALMA |
| Relator term | coaut. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General | Biblioteca Karol Wojtyla | Biblioteca Karol Wojtyla | Sala general | 03/12/2013 | Compra | 151000000000000000029575 | 1 | 658.83 FIS | 78452 | 04/12/2018 | 27/11/2018 | 03/12/2013 | Libro |