SERVICES MARKETING : (Registro nro. 52836)

Detalles MARC
000 -LEADER
fixed length control field	01068nam a2200205 a 4500
001 - CONTROL NUMBER
control field	52836
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20180714042838.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	140415s2004 xxu 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0131138650
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	LOV
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	LOVELOCK, CHRISTOPHER H.
245 10 - TITLE STATEMENT
Title	SERVICES MARKETING :
Remainder of title	PEOPLE, TECHNOLOGY, STRATEGY
250 ## - EDITION STATEMENT
Edition statement	5ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	ESTADOS UNIDOS DE AMERICA :
Name of publisher, distributor, etc.	PRENTICE HALL,
Date of publication, distribution, etc.	2004
300 ## - PHYSICAL DESCRIPTION
Extent	113
Dimensions	20.8 x 2.9 x 25.9
520 ## - SUMMARY, ETC.
Summary, etc.	CHRISTOPHER LOVELOCK AND JOCHEN WIRTZ HAVE WORKED TOGETHER CLOSELY AS CO- AUTHORS TO UNDERTAKE A SIGNIFACIANT REVISION, RESTRUCTURING AND UPDATING OF SERVICE MARKETING. A NEW FIFTEEN- CHAPTER ORGANIZATION THAT REFLECTS THE NATURE OF WHAT TODAYS SERVICE MARKETERS DO IN THE REAL WORLD. SEVENTEEN EXCITING CLASSROOM- TESTED CASES OF DIFFERENT LENGTHS, OF WHICH HALF ARE BRAND NEW AND THE BALANCE ARE COPYRIGHT POST 2000. EIGHT CURRENT READINGS FROM LEADING THINKERS IN THE FIELD. PRACTICAL M
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	MERCADEO DE SERVICIOS
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Wirtz, Jochen,
Relator term	coaut.

Existencias
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Inventory number	Total Checkouts	Full call number	Barcode	Date last seen	Date last checked out	Price effective from	Koha item type
		Dewey Decimal Classification			General	Biblioteca Karol Wojtyla	Biblioteca Karol Wojtyla	Sala general	03/12/2013	Compra	151000000000000000026748	1	658.8 LOV	78450	05/01/2026	10/09/2018	03/12/2013	Libro