PALABRAS PARA VENDER, PALABRAS PARA SOÑAR : (Registro nro. 49174)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01016nam a2200193 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 49174 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180714033746.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140415s2000 sp 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8449304431 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 808.066 |
| Item number | REY |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | REY, JUAN |
| 245 10 - TITLE STATEMENT | |
| Title | PALABRAS PARA VENDER, PALABRAS PARA SOÑAR : |
| Remainder of title | INTRODUCCION A LA REDACCION PUBLICITARIA |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | ESPAÑA : |
| Name of publisher, distributor, etc. | PAIDOS IBERICA, |
| Date of publication, distribution, etc. | 2000 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 116 |
| Dimensions | 19.8 x 13 x 2.3 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | EL PRESENTE LIBRO OFRECE, TANTO AL ESTUDIANTE DE CIENCIAS DE LA COMUNICACION COMO AL PROFESIONAL DE LA PUBLICIDAD, UNA AMPLIA PERSPECTIVA SOBRE LA REDACCION DE TEXTOS PUBLICITARIOS. EN SUS PAGINAS ENCONTRARA EL LECTOR UNA EXHAUSTIVA DESCRIPCION DE LA ESCRITURA PUBLICITARIA. EN LA PRIMERA PARTE SE ABORDAN TEMAS DE CARACTER GENERAL, EN LA SEGUNDA SE ANALIZAN PORMENORIZADAMENTE LAS PECULIARIDADES REDACCIONALES DE CADA UNO DE LOS DIFERENTES MENSAJES. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | PUBLICIDAD |
| General subdivision | REDACCION DE ESCRITOS TECNICOS |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General | Biblioteca Karol Wojtyla | Biblioteca Karol Wojtyla | Sala general | 03/12/2013 | Compra | 151000000000000000031812 | 2 | 1 | 808.066 REY | 73563 | 07/02/2019 | 24/01/2019 | 03/12/2013 | Libro | ||||
| Dewey Decimal Classification | General | Biblioteca Karol Wojtyla | Biblioteca Karol Wojtyla | Sala general | 03/12/2013 | Compra | 151000000000000000031813 | 808.066 REY | 73689 | 14/02/2017 | 14/02/2017 | 03/12/2013 | Libro |