SISTEMAS DE INFORMACION DE MERCADOTECNIA (Registro nro. 48868)
[ vista simple ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01158nam a2200217 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 48868 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180714033332.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140415s1999 mx 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9687529356 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | MAR |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | MARSHALL, KIMBALL |
| 245 10 - TITLE STATEMENT | |
| Title | SISTEMAS DE INFORMACION DE MERCADOTECNIA |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | MEXICO : |
| Name of publisher, distributor, etc. | INTERNATIONAL THOMSON EDITORES, |
| Date of publication, distribution, etc. | 1999 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 328 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | NADIE PUEDE DECIR A CIENCIA CIERTA CUANDO SE CREO EL PRIMER SISTEMA DE INFORMACION DE MERCADOTECNIA. LA EFICAZ ADMINISTRACION DE VENTAS, PRODUCTOS, PRECIOS, PUBLICIDAD Y DISTRIBUCION HA REQUERIDO DESDE SIEMPRE QUE LOS GERENTES DE MERCADOTECNIA DE CUALQUIER EMPRESA ORGANICEN LOS DATOS DISPONIBLES PARA SU USO EFECTIVO EN LA TOMA DE DECISIONES. AL CRECER LAS ORGANIZACIKNES Y SUS RECURSOS DE INFORMACION, TAMBIEN CRECIO LA NECESIDAD DE METODOS SISTEMATICOS PARA LA ADMINISTRACION DE LA INFOR |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MERCADOTECNIA |
| General subdivision | SISTEMAS DE INFORMACION |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | MERCADO ENRIQUE, ENRIQUE |
| Relator term | tr. |
| 740 ## - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE | |
| Uncontrolled related/analytical title | MARKETING INFORMATION SYSTEMS: CRATING COMPETITIVE ADVANTAGE IN THE INFORMATION AGE |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General | Biblioteca Karol Wojtyla | Biblioteca Karol Wojtyla | Sala general | 03/12/2013 | Compra | 151000000000000000029564 | 658.802 MAR | 72941 | 07/10/2024 | 16/08/2017 | 03/12/2013 | Libro |