DIRECCION DE COMUNICACION EMPRESARIAL E INSTITUCIONAL (Registro nro. 48189)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01038nam a2200193 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 48189 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180714032419.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140415s2001 sp 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8480884819 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.45 |
| Item number | DIR |
| 245 00 - TITLE STATEMENT | |
| Title | DIRECCION DE COMUNICACION EMPRESARIAL E INSTITUCIONAL |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | ESPAÑA : |
| Name of publisher, distributor, etc. | EDICIONES GESTION 2000, |
| Date of publication, distribution, etc. | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 190 |
| Dimensions | 16.5 x 2.7 x 22.7 |
| 490 ## - SERIES STATEMENT | |
| Series statement | ESTUDIOS DE TELEVISION |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | ¿QUIEN ES EL RESPONSABLE DE LA COMUNICACION DE UNA EMPRESA? ¿QUE HACE? ¿COMO TRABAJA? ¿COMO PLANIFICA LA COMUNICACION CORPORATIVA? ¿QUE SE PUEDE HACER EN COMUNICACION INTERNA Y EN COMUNICACION PUBLICA? EL CONOCIMIENTO DEL MARKETING ACTUAL, EL CONOCIMIENTO DEL CONSUMIDOS, ¿COMO DESARROLLAR UNA ESTRATEGIA DE COMUNICACION? ¿COMO SE ARTICULA UN PLAN DE MEDIOS? ¿COMO SE APLICAN LAS NUEVAS TECNOLOGIAS DE LA INFORMACION (INTERNET, INTRANET, COMERCIO ELECTRONICO, ETC.)? EN ESTA OBRA UN GRUPO D |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | COMUNICACION ORGANIZACIONAL |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General | Biblioteca Karol Wojtyla | Biblioteca Karol Wojtyla | Sala general | 03/12/2013 | Compra | 151000000000000000013359 | 658.45 DIR | 72121 | 01/11/2017 | 01/11/2017 | 03/12/2013 | Libro |