MARKETING EMOCIONAL : (Registro nro. 47877)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01127nam a2200229 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 47877 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180714032003.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140415s2001 sp 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8480886544 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | ROB |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | ROBINETTE, SCOTT |
| 245 10 - TITLE STATEMENT | |
| Title | MARKETING EMOCIONAL : |
| Remainder of title | EL METODO DE HALLMARK PARA GANAR CLIENTES PARA TODA LA VIDA |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | ESPAÑA : |
| Name of publisher, distributor, etc. | EDICIONES GESTIÓN 2000, S.A., |
| Date of publication, distribution, etc. | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 166 |
| Dimensions | 16.8 x 1.4 x 23 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | LA FIDELIDAD AL CLIENTE SIGUE SIENDO ALGO MUY POCO SEGURO EN LAS EMPRESAS, A PESAR DE EMPLEAR GRANDES SUMAS DE DINERO EN PROGRAMAS DE FIDELIZACION AMBICIOSOS, PLANES DE GESTION DE RELACIONES, E INICIATIVAS DE MARKETING PERSONA A PERSONA. CON ESTA OBRA APRENDERA SOBRE EL PODER DE LA ATENCION AL CLIENTE Y COMO ESTA PROPORCIONA LA UNION QUE FALTABA ENTRE LA SATISFACCION DEL CLIENTE Y LA LEALTAD DEL CLIENTE. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | CLIENTES |
| General subdivision | MERCADOTECNIA |
| -- | SERVICIO AL CLIENTE |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | TRABAL, BETTY |
| Relator term | tr. |
| 740 ## - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE | |
| Uncontrolled related/analytical title | THE HALLMARK WAY OF WINNING CUSTOMERS FOR LIFE |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | BRAND, CLAIRE |
| Relator term | coaut. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Total Renewals | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General | Biblioteca Karol Wojtyla | Biblioteca Karol Wojtyla | Sala general | 03/12/2013 | Compra | 151000000000000000025929 | 658.8 ROB 2001 | 71716 | 17/09/2024 | 13/01/2015 | Reserva permanente | |||||||
| Dewey Decimal Classification | General | Biblioteca Karol Wojtyla | Biblioteca Karol Wojtyla | Sala general | 03/12/2013 | Compra | 151000000000000000026829 | 4 | 658.8 ROB 2001 | 72858 | 05/04/2019 | 13/01/2015 | Libro | 2 | 22/03/2019 |