LOS DIEZ PECADOS CAPITALES DEL MARKETING : (Registro nro. 47875)
[ vista simple ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00990nam a2200217 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 47875 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180714032002.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140415s2005 sp 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8496426297 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KOTLER, PHILIP |
| 245 14 - TITLE STATEMENT | |
| Title | LOS DIEZ PECADOS CAPITALES DEL MARKETING : |
| Remainder of title | INDICIOS Y SOLUCIONES |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | ESPAÑA : |
| Name of publisher, distributor, etc. | EDICIONES GESTION 2000, |
| Date of publication, distribution, etc. | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 175 |
| Dimensions | 21.7 x 15.5 x 1.5 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | CUBRIENDO TEMAS FUNDAMENTALES QUE LOS ESPECIALISTAS EN MARKETING TIENEN QUE SABER LOS DIEZ PECADOS CAPIALES DEL MARKETING ES UN LIBRO DE OBLIGADA LECTURA PARA LOS QUE QUIEREN SEGUIR SIENDO COMPETITIVOS EN UN MERCADO QUE SOLO KOTLER PUEDE OFRECER, ES UN EXCELENTE RECURSO PARA TODAS LAS EMPRESAS Y ESPECIALISTAS EN MARKETING QUE QUIERAN DESARROLLAR MEJORES PRODUCTOS Y SERVICIOS. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MERCADOTECNIA |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | GARCIA BELTRAN, ANA |
| Relator term | tr. |
| 740 ## - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE | |
| Uncontrolled related/analytical title | TEN DEADLY MARKETING SINS |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type | Checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General | Biblioteca Karol Wojtyla | Biblioteca Karol Wojtyla | Sala general | 03/12/2013 | Compra | 151000000000000000026726 | 658.8 KOT | 71714 | 19/09/2016 | 19/09/2016 | 03/12/2013 | Libro | ||||||
| Dewey Decimal Classification | General | Biblioteca Karol Wojtyla | Biblioteca Karol Wojtyla | Sala general | 03/12/2013 | Compra | 1 | 658.8 KOT | 72123 | 28/03/2015 | 28/03/2015 | 03/12/2013 | Libro | 28/03/2015 | |||||
| Dewey Decimal Classification | General | Tehuacán | Tehuacán | Sala general | 03/12/2013 | Compra | 1 | 658.8 KOT 2004 | 505418 | 16/04/2024 | 17/02/2023 | 05/08/2016 | Libro |