COMPORTAMIENTO DEL CONSUMIDOR : (Registro nro. 45294)

Detalles MARC
000 -LEADER
fixed length control field	01176nam a2200229 a 4500
001 - CONTROL NUMBER
control field	45294
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20180714024436.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	140415s1997 ck 000 0 spa d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9586007502
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	spa
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	HAW
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	HAWKINS, DEL I.
245 10 - TITLE STATEMENT
Title	COMPORTAMIENTO DEL CONSUMIDOR :
Remainder of title	REPERCUSIONES EN LA ESTRATEGIA DE MARKETING
250 ## - EDITION STATEMENT
Edition statement	1a ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	COLOMBIA :
Name of publisher, distributor, etc.	ADDISON WESLEY,
Date of publication, distribution, etc.	1997
300 ## - PHYSICAL DESCRIPTION
Extent	797
Dimensions	25.3 x 19.8 x 3.5
520 ## - SUMMARY, ETC.
Summary, etc.	EL LIBRO SE FUNDAMENTA EN LA CREENCIA DE QUE EL CONOCIMIENTO DE LAS REGLAS QUE GOBIERNAN EL COMPARTIMIENTO HUMANO Y, EN CONCRETO, DE LOS FACTORES QUE INFLUYEN EN EL COMPORTAMIENTO DEL CONSUMIDOR PUEDE SER UTILIZADO PARA DESARROLLAR UNA BUENA ESTRATEGIA DE MARKETING. LA ESTRUCTURA DEL LIBRO ES LA SIGUIENTE: AL PRINCIPIO DE CADA CAPÍTULO SE PRESENTA UNA DESCRIPCIÓN BASTANTE AMPLIA DE LAS DIFERENTES TEÓRIAS Y CONCEPTOS DE COMPORTAMIENTO QUE SE CONSIDERAM IMPORTANTES PARA ENTENDER AL CONSU
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	CONSUMIDORES
General subdivision	MERCADOTECNIA
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	SANTACRUZ, LINO
Relator term	tr.
740 ## - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE
Uncontrolled related/analytical title	MANUFACTURING PLANNING AND CONTROL SYSTEMS
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	BEST, ROGER J.
Relator term	coaut.

Existencias
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Inventory number	Total Checkouts	Full call number	Barcode	Date last seen	Date last checked out	Price effective from	Koha item type
		Dewey Decimal Classification			General	Biblioteca Karol Wojtyla	Biblioteca Karol Wojtyla	Sala general	03/12/2013	Compra	151000000000000000026644		658.8 HAW	78062	05/01/2026	30/01/2015	03/12/2013	Libro
		Dewey Decimal Classification			General	Biblioteca Karol Wojtyla	Biblioteca Karol Wojtyla	Sala general	03/12/2013	Compra	151000000000000000026643		658.8 HAW	68092	05/01/2026	16/07/2016	03/12/2013	Libro