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Marketing research : an applied orientation /

Malhotra, Naresh K.,

Marketing research : an applied orientation / Naresh K. Malhotra - Seventh edition Global edition - 882 páginas : ilustraciones ; 28 cm

"Autorized adaptation from the United States edition, entitled Marketing research : an applied orientation, 7th edition, ISBN 9780134734842, by Naresh K. Malhotra, published by Pearson Education 2009". -- Página legal.

9781292265636 1292265639


Mercadeo--Investigación
Mercadeo
Investigación
Metodología