| 000 | 01103cam a2200301 i 4500 | ||
|---|---|---|---|
| 999 |
_c7496 _d7496 |
||
| 001 | 7496 | ||
| 003 | Mx-PuUPA | ||
| 005 | 20220302080737.0 | ||
| 008 | 140415s2016 nyuad r 000 0 eng d | ||
| 020 | _a9781628921571 | ||
| 040 |
_aMX-PuUPA _bspa _erda _cMx-PuUPA _dMx-PuUPA |
||
| 041 | 0 | _aeng | |
| 100 | 1 |
_97309 _aSwanson, Kristen K., _eautor |
|
| 245 | 1 | 0 |
_aPromotion in the merchandising environment / _cKristen K. Swanson, Judith C. Everett |
| 250 | _aThird edition | ||
| 264 | 4 |
_aNew York : _bBloomsbury Publishing, _c2016 |
|
| 300 |
_axiii, 417 páginas : _bilustraciones, diagramas ; _c28 cm. |
||
| 336 |
_atexto _2rdacontent _btxt |
||
| 337 |
_asin medio _2rdamedia _bn |
||
| 338 |
_avolumen _2rdacarrier _bnc |
||
| 650 | 4 |
_aMercadeo _xModa |
|
| 700 | 1 |
_aEverett, Judith C. _eautor |
|
| 942 |
_2ddc _cLI _h658.8 _iS9711 |
||