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_aKerin, Roger A., _d1947- _eautor _94044 |
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_aMarketing. _lEspañol |
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_aMarketing / _cRoger A. Kerin ; Steven W. Hartley ; traducción, María Jesús Herrero Díaz [y otros tres] |
| 250 | _aCuarta edición | ||
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_aCiudad de México : _bMcGraw-Hill Interamericana Editores, _c2018 |
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_axxxiii, 679 páginas : _bilustraciones ; _c27 cm |
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| 650 | 4 | _aMercadotecnia | |
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_aHartley, Steven W., _eautor |
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_aHerrero Díaz, María Jesús, _etraductor |
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_aKerin, Roger A., 1947- _tMarketing. _bDecimotercera edición _dNew York : McGraw-Hill Education, 2017 _z9781259573545 |
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