| 000 | 01363nam a2200337 i 4500 | ||
|---|---|---|---|
| 999 |
_c68633 _d68633 |
||
| 001 | 68633 | ||
| 003 | Mx-PuUPA | ||
| 005 | 20220302080837.0 | ||
| 008 | 100805s2010 gw a gr 001 0 eng d | ||
| 020 | _a9783540778288 | ||
| 020 | _z9783540778295 (e-ISBN) | ||
| 040 |
_aMx-PuUPA _bspa _cMx-PuUPA _dMx-PuUPA _erda |
||
| 041 | 0 | _aeng | |
| 050 | 0 | 0 |
_aHF5415.12615 _b.Z87 2010 |
| 100 | 1 |
_aŻurawicki, Leon, _910463 _eautor |
|
| 245 | 1 | 0 |
_aNeuromarketing : _bexploring the brain of the consumer / _cLeon Zurawicki. |
| 264 | 3 | 1 |
_aHeidelberg [Alemania] : _bSpringer, _c©2010 |
| 300 |
_axx, 273 páginas : _bilustraciones ; _c24 cm. |
||
| 336 |
_2rdacontent _atexto _btxt |
||
| 337 |
_2rdamedia _asin medio _bn |
||
| 338 |
_2rdacarrier _avolumen _bnc |
||
| 505 | 0 | _aExploring the brain -- Consumption as feelings -- Neural underpinnings of risk handling, developing preference and choosing -- Neural bases for segmentation and positioning -- Applying neuroscience and biometrics to the practice of marketing. | |
| 650 | 1 | 4 | _aNeuromarketing. |
| 650 | 1 | 4 | _aComportamiento del consumidor |
| 650 | 1 | 4 |
_aMercadotecnia _xAspectos psicológicos |
| 650 | 1 | 4 | _aNeuromercadeo |
| 942 |
_2ddc _cLI _h658.8342 _iZ964 |
||