| 000 | 00676nam a2200205 u 4500 | ||
|---|---|---|---|
| 001 | 66927 | ||
| 005 | 20180714074908.0 | ||
| 008 | 170317s2009 xx r 000 0 spa d | ||
| 020 | _a978-0-13-38564-0 | ||
| 082 |
_a658.8342 _bKOT |
||
| 100 | 1 |
_aKotler, Philip, |e _eautor |
|
| 245 | 1 | 0 |
_aMarketing management / _cPhilip Kotler, Kevin Lane Keller. |
| 250 | _a15th [edition] | ||
| 264 |
_aUpper Saddle River, New Jersey : _bPrentice Hall, _c2016 |
||
| 300 |
_axxii, 657, [127] páginas : _bilustraciones a color. |
||
| 336 |
_atexto _2rdacontent |
||
| 337 |
_asinmediación _2rdamedia |
||
| 338 |
_avolumen _2rdacarrier |
||
| 650 | 0 |
_aMarketing _xMercadotecnia |
|
| 999 |
_c66927 _d66927 |
||