| 000 | 00600nam a2200169 u 4500 | ||
|---|---|---|---|
| 001 | 66897 | ||
| 005 | 20180714074845.0 | ||
| 008 | 170316s2012 xxu r 000 0 spa d | ||
| 020 | _a9780132102926 | ||
| 100 | 1 |
_aKotler, Philip, _eautor |
|
| 245 | 1 | 0 |
_aMarketing management / _cPhilip Kotler, Kevin Lane Keller. |
| 250 | _a14th [edition] | ||
| 264 |
_aUpper Saddle River, New Jersey : _bPrentice Hall, _cc2012 |
||
| 300 |
_axxii, 657, [127] páginas : _bilustraciones a color ; _c25 cm. |
||
| 650 | 0 |
_aMercadotecnia | _xAdministración |
|
| 700 | 1 |
_aKeller, Kevin Lane, _eautor _d1956- , |
|
| 999 |
_c66897 _d66897 |
||