| 000 | 00849nam a2200253 u 4500 | ||
|---|---|---|---|
| 001 | 66882 | ||
| 005 | 20180714074831.0 | ||
| 008 | 170315s2012 xxu r 000 0 eng d | ||
| 020 | _a9781118113363 | ||
| 041 | 0 | _aeng | |
| 082 | 0 |
_a658.80019 _bDOO |
|
| 100 | 1 |
_aDooley, Roger, _d1952- _eautor |
|
| 245 | 1 | 0 |
_aBrainfluence : _b100 ways to persuade and convince consumers with neuromarketing / _cRoger Dooley. |
| 250 | _a[First edition] | ||
| 264 | 1 |
_aUnited States of America : _bJohn Wiley & Sons, _c2012 |
|
| 300 |
_axviii, 286 páginas ; _c24 cm. |
||
| 336 |
_atexto _2rdacontent |
||
| 337 |
_asin mediación _2rdamedia |
||
| 338 |
_avolumen _2rdacarrier |
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| 650 | 4 | _aNeuromarketing | |
| 650 | 4 |
_aMarketing _xAspectos psicológicos |
|
| 650 | 4 |
_aPublicidad _xAspectos psicológicos |
|
| 650 | 4 |
_aConsumidores _xPsicología |
|
| 999 |
_c66882 _d66882 |
||