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| 003 | Mx-PuUPA | ||
| 005 | 20241120110435.0 | ||
| 008 | 160312s2022 miua fr 000 j eng d | ||
| 020 | _a9781711494906 | ||
| 040 |
_aMx-PuUPA _cMx-PuUPA _bspa _dMx-PuUPA _erda |
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| 041 | 0 | _aeng | |
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_aRucker, Derek D., _d1977- _eautor _916462 |
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_aAdvertising strategy : _ba strategist's guidebook / _cDerek D. Rucker |
| 250 | _a6th edition | ||
| 264 | 1 |
_aLivonia, MI : _bXanEdu, _c©2022 |
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| 300 |
_a298 páginas : _bilustraciones (en blanco y negro) ; _c25 cm |
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_atexto _btxt _2rdacontent |
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_2rdamedia _asin medio _bn |
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_2rdacarrier _avolumen _bnc |
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_2armarc _aPublicidad _xAdministración |
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| 650 | 7 |
_2armarc _aPlanificación estrategica |
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| 650 | 7 |
_2armarc _aPublicidad |
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| 650 | 7 |
_2armarc _aMercadeo |
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_2ddc _cLI _h659.1068 _iR88 |
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