| 000 | 00866nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 60495 | ||
| 005 | 20180714061759.0 | ||
| 008 | 140415s2010 mx a r 000 0 spa d | ||
| 020 | _a978-607-442-630-4 | ||
| 082 | 0 |
_a659.1125 _bCLO |
|
| 100 | 1 |
_aClow, Kenneth E., _eautor |
|
| 245 | 1 | 0 |
_aPublicidad, promoción y comunicación integral en marketing / _cKenneth E. Clow, Donald Baack. |
| 250 | _aCuarta edición | ||
| 264 | 1 |
_aMéxico : _bPearson Educación México, _c2010 |
|
| 300 |
_axvii, 454 páginas : _bilustraciones ; _c27 cm. |
||
| 336 |
_atexto _2rdacontent |
||
| 337 |
_asin mediación _2rdamedia |
||
| 338 |
_avolumen _2rdacarrier |
||
| 650 | 1 | _aPublicidad | |
| 700 | 1 |
_aBaack, Donald, _eautor |
|
| 700 | 1 |
_aCarril Villarreal, María del Pilar, _btraductor |
|
| 740 | 0 | _aIntegrated advertising, promotion and marketing communications | |
| 999 |
_c60495 _d60495 |
||