| 000 | 00955nam a2200217 a 4500 | ||
|---|---|---|---|
| 001 | 52444 | ||
| 005 | 20180714042311.0 | ||
| 008 | 140415s1989 xxk 000 0 eng d | ||
| 020 | _a9780749450212 | ||
| 041 | _aeng | ||
| 082 |
_a658.82 _bMUL |
||
| 100 | 1 | _aMULLIN, RODDY | |
| 245 | 1 | 0 | _aSALES PROMOTION |
| 250 | _a4ed. | ||
| 260 |
_aGRAN BRETAÑA : _bKOGAN PAGE LIMITED, _c1989 |
||
| 300 |
_a275 _c15.5 x 2.2 x 23.3 |
||
| 490 | _aNEW PERSPECTIVES IN MARKETING | ||
| 520 | _aTHIS IS A PRACTICAL MUST-HAVE GUIDE FOR ANYONE WHO NEEDS TO UNDERSTAND SALES PROMOTION AND INCENTIVES AND HOW CAN BE USED ACROSS ALL MEDIA CHANNELS TO DRIVE SALES. THIS BOOK REVEALS THE CHANGING FACE OF OUR INDUSTRY AND SHOWS THE IMPORTANCE OF FIRST PRINCIPLES COMBINED WITH PRACTICAL ADVICE. SALES PROMOTION IS ESSENTIAL READING FOR ANY PRACTITIONER NEEDING TO STAY ON TOP O THEIR GAME. | ||
| 650 | 1 | 4 | _aMERCADOTECNIA |
| 700 | 1 |
_aCUMMINS, JULIAN _ecoaut. |
|
| 999 |
_c52444 _d52444 |
||