| 000 | 01018ctm a2200301 i 4500 | ||
|---|---|---|---|
| 999 |
_c51906 _d51906 |
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| 001 | 51906 | ||
| 003 | Mx-PuUPA | ||
| 005 | 20200810093849.0 | ||
| 008 | 140415s2018 maua r 000 0 eng|d | ||
| 020 | _a9781337100298 | ||
| 040 |
_cMx-PuUPA _aMx-PuUPA _bspa _dMx-PuUPA _erda |
||
| 041 | 0 | _aeng | |
| 100 | 1 |
_aBrown, Tom J., _eautor _910439 |
|
| 245 | 1 | 0 |
_aBasic marketing research : _bcustomer insights and managerial action / _cTom J. Brown, Tracy A. Suter, Gilbert A. Churchill |
| 250 | _a9th edition | ||
| 264 | 1 |
_aBoston, MA : _bCengage Learning, _c©2018 |
|
| 300 |
_axviii, 348 páginas : _bilustraciones ; _c28 cm |
||
| 336 |
_2rdacontent _atexto _btxt |
||
| 337 |
_2rdamedia _asin medio _bn |
||
| 338 |
_2rdacarrier _avolumen _bnc |
||
| 650 | 4 | _aInvestigación de mercado | |
| 650 | 4 | _aEstrategia de comercialización | |
| 700 | 1 |
_aSuter, Tracy A., _eautor |
|
| 700 | 1 |
_aChurchill, Gilbert A., _eautor |
|
| 942 |
_2ddc _cLI _h658.83 _iB863 |
||