| 000 | 01103nam a2200205 a 4500 | ||
|---|---|---|---|
| 001 | 49209 | ||
| 005 | 20180714033816.0 | ||
| 008 | 140415d 000 0 eng d | ||
| 020 | _a0130198447 | ||
| 041 | _aeng | ||
| 082 |
_a658.4012 _bPLA |
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| 100 | 1 | _aPLANT, ROBERT T. | |
| 245 | 1 | 0 |
_aECOMMERCE : _bFORMULATION OF STRATEGY |
| 250 | _a1a ed. | ||
| 260 |
_a[s.l.] : _bPRENTICE HALL PTR, _c[s.f.] |
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| 300 |
_a429 _c23.5 x 17.8 x 2.1 |
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| 490 | _aTHE SOFTWARE PATTERNS SERIES | ||
| 520 | _aIN THIS BOOK, GLOBAL E-COMMERCE EXPERT DR. ROBERT PLANT CUTS THROUGH THE TECHNOBABBLE TO PRESENT THE FIRST BALANCED, INTEGRATED STRATEGY FOR E-COMMERCE LEADERSHIP. PLAN ORGANIZES EVEY KEY DRIVER OF E-COMMERCE SUCCESS INTO A BREAKTHROUGH INTERNET STRATEGY EFFECTIVENESS SCORECARD THAT MAPS STRATEGY TO QUANTIFIABLE METRICS. DRAWING ON RESEARCH AT MORE THAN 40 TOP E-COMMERCE ORGANIZATIONS, HE HELPS YOU OPTIMIZE BRAND, TECHNOLOGY, SERVICE, MARKET, AND DEVELOPMENT- AND ANSWER CRITICAL QUESTI | ||
| 650 | 1 | 4 |
_aPLANEACION DE NEGOCIOS _xESTUDIO DE CASOS _xCOMERCIO ELECTRONICO _xESTUDIO DE CASOS |
| 999 |
_c49209 _d49209 |
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