| 000 | 01411ctm a2200361 i 4500 | ||
|---|---|---|---|
| 999 |
_c454 _d454 |
||
| 001 | 454 | ||
| 003 | Mx-PuUPA | ||
| 005 | 20240410103428.0 | ||
| 008 | 140415s1988 mx a gre 001 0 spa|d | ||
| 020 |
_a9688801631 _qobra completa |
||
| 020 |
_a968880164X _qtomo 1 |
||
| 020 |
_a9688801658 _qtomo 2 |
||
| 020 |
_a9688801666 _qtomo 3 |
||
| 040 |
_aMx-PuUPA _bspa _cMx-PuUPA _dMx-PuUPA _erda |
||
| 041 | 1 |
_aspa _heng |
|
| 100 | 1 |
_aRussell, Thomas, _910690 _d1941- _eautor |
|
| 240 | 1 | 0 |
_aOtto Kleppner's advertising procedure. _lEspañol |
| 245 | 1 | 0 |
_aManual de publicidad : _bOtto Kleppner's / _cThomas Russell, Glenn Verrill ; traducción, José Manuel Salazar Palacios |
| 250 | _aNovena edición | ||
| 264 | 1 |
_aNaucalpan de Juárez, Estado de México : _bPrentice-Hall Hispanoamericana, _c©1988 |
|
| 300 |
_a3 volúmenes (paginación varía) : _bilustraciones ; _c26 cm |
||
| 336 |
_2rdacontent _atexto _btxt |
||
| 337 |
_2rdamedia _asin medio _bn |
||
| 338 |
_2rdacarrier _avolumen _bnc |
||
| 650 | 4 |
_aPublicidad _vManual |
|
| 650 | 4 | _aPropaganda comercial | |
| 700 | 1 |
_aVerrill, Glenn, _eautor |
|
| 700 | 1 |
_aSalazar Palacios, José Manuel, _etraductor |
|
| 765 | 0 | 8 |
_aRussell, Thomas, 1941- _tOtto Kleppner's advertising procedure. _bNovena edición _dEnglewood Cliffs, NJ : Prentice-Hall, ©1986 _z0136432557 |
| 942 |
_2ddc _cLI _h659.1 _iR949 |
||