MANAGING CUSTOMER RELATIONSHIPS : A STRATEGIC FRAMEWORK
Idioma: Inglés Series EDUCACIONDetalles de publicación: [s.l.] : JOHN WILEY AND SONS, [s.f.]Edición: 1a edDescripción: 139 18.5 x 3.5 x 26ISBN:- 047148590X
- 658.812 PEP
Tipo de ítem | Biblioteca de origen | Colección | Signatura topográfica | Estado | Fecha de vencimiento | Código de barras | |
---|---|---|---|---|---|---|---|
Libro | Biblioteca Karol Wojtyla Sala general | General | 658.812 PEP | Disponible | 79422 |
IN TODAYS COMPETITIVE MARKETPLACE, MANAGING CUSTOMER RELATIONSHIPS MANAGEMENT (CRM) IN CRITICAL TO A COMPANYS PROFITABILITY AND LONG-TERM SUCCESS. TO BECOME MORE CUSTOMERS-FOCUSED, SKILLED MANAGERS, IT PROFESSIONALS, AND MARKETING EXECUTIVES MUST UNDERSTAND HOW TO BUILD PROFITABLE RELATIONSHIPS WITH EACH CUSTOMER AND HOW TO MAKE EVERYDAY MANAGERIAL DECISIONS THAT INCREASE THE VALUE OF A COMPANY BY INCREASING THE VALUE OF THE CUSTOMER BASE.
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