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MANAGING CUSTOMER RELATIONSHIPS : A STRATEGIC FRAMEWORK

Por: Colaborador(es): Idioma: Inglés Series EDUCACIONDetalles de publicación: [s.l.] : JOHN WILEY AND SONS, [s.f.]Edición: 1a edDescripción: 139 18.5 x 3.5 x 26ISBN:
  • 047148590X
Tema(s): Clasificación CDD:
  • 658.812 PEP
Resumen: IN TODAYS COMPETITIVE MARKETPLACE, MANAGING CUSTOMER RELATIONSHIPS MANAGEMENT (CRM) IN CRITICAL TO A COMPANYS PROFITABILITY AND LONG-TERM SUCCESS. TO BECOME MORE CUSTOMERS-FOCUSED, SKILLED MANAGERS, IT PROFESSIONALS, AND MARKETING EXECUTIVES MUST UNDERSTAND HOW TO BUILD PROFITABLE RELATIONSHIPS WITH EACH CUSTOMER AND HOW TO MAKE EVERYDAY MANAGERIAL DECISIONS THAT INCREASE THE VALUE OF A COMPANY BY INCREASING THE VALUE OF THE CUSTOMER BASE.
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Tipo de ítem Biblioteca de origen Colección Signatura topográfica Estado Fecha de vencimiento Código de barras
Libro Libro Biblioteca Karol Wojtyla Sala general General 658.812 PEP Disponible 79422

IN TODAYS COMPETITIVE MARKETPLACE, MANAGING CUSTOMER RELATIONSHIPS MANAGEMENT (CRM) IN CRITICAL TO A COMPANYS PROFITABILITY AND LONG-TERM SUCCESS. TO BECOME MORE CUSTOMERS-FOCUSED, SKILLED MANAGERS, IT PROFESSIONALS, AND MARKETING EXECUTIVES MUST UNDERSTAND HOW TO BUILD PROFITABLE RELATIONSHIPS WITH EACH CUSTOMER AND HOW TO MAKE EVERYDAY MANAGERIAL DECISIONS THAT INCREASE THE VALUE OF A COMPANY BY INCREASING THE VALUE OF THE CUSTOMER BASE.

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