WHAT ARE ATTITUDES, HOW DO WE FORM THEM AND HOW CAN THEY BE MODIFIED? ATTITUDES ARE SUMMARY EVALUATIONS OF AN INFINITE RANGE OF THINGS FROM OURSELVES AND OTHER PEOPLE, TO ACTIONS, EVENTS AND IDEAS. THE QUESTION OF HOW ATTITUDES ARE FORMED AND HOW THEY CAN BE MODIFIED IS A CENTRAL CONCERN IN SOCIAL PSYCHOLOGY. THIS TEXTBOOK PROVIDES THE STUDENT WITH A COMPREHENSIVE AND ACCESSIBLE AVERVIEW OF THIS IMPORTANT TOPIC. IT COVERS BOTH TRADITIONAL AND MODERN APPROACHES TO THE STUDY OF ATTITUDES