TY  - LI
AU  - Malhotra,Naresh K.
TI  - Marketing research: an applied orientation 
SN  - 9781292265636
PY  - 2020///
CY  - Harlow, England
PB  - Pearson Education Limited
KW  - armarc
KW  - Mercadeo
KW  - Investigación
KW  - Metodología
N1  - "Autorized adaptation from the United States edition, entitled Marketing research : an applied orientation, 7th edition, ISBN 9780134734842, by Naresh K. Malhotra, published by Pearson Education 2009". -- Página legal
ER  -