TY  - LI
AU  - Żurawicki,Leon
TI  - Neuromarketing: exploring the brain of the consumer 
SN  - 9783540778288
AV  - HF5415.12615 .Z87 2010
PY  - 2010///
CY  - Heidelberg [Alemania]
PB  - Springer
KW  - Neuromarketing
KW  - Comportamiento del consumidor
KW  - Mercadotecnia
KW  - Aspectos psicológicos
KW  - Neuromercadeo
N1  - Exploring the brain -- Consumption as feelings -- Neural underpinnings of risk handling, developing preference and choosing -- Neural bases for segmentation and positioning -- Applying neuroscience and biometrics to the practice of marketing
ER  -