TY  - LI
AU  - David,Fred R.
AU  - David,Forest R.
TI  - Strategic management: concepts a competitive advantage approach 
SN  - 9780134167848 (alk. paper)
PY  - 2017///
CY  - Boston
PB  - Pearson Always Learning and Mymanagementlab
KW  - Planeación estratégica
KW  - Estudios de caso
ER  -