TY  - BOOK
AU  - EISENMANN,THOMAS R.-HALLOWELL,ROGER -TRIPSAS,MARY
TI  - INTERNET BUSINESS MODELS: TEXT AND CASES
SN  - 0072498684
U1  - 384.3068 
PY  - 2002///
CY  - ESTADOS UNIDOS DE AMERICA
PB  - MCGRAW-HILL COMPANIES, INC.
KW  - TECNOLOGA DE LA INFORMACIN
KW  - COMERCIO ELECTRONICO
N1  - THOMAS R. EISENMANN ES EDITOR EN ESTA OBRA
N2  - WE HAVE FIVE OBJETIVES FOR THIS BOOK. FIRTS, WE WANT TO HELP READERS TO UNDERSTAND INTERNET BUSINESS MODELS AND ENABLING TECHNOLOGIES. SECOND, WE WISH TO ILUSTRATE HOW THE INTERNET IS RESTRUCTURING INDUSTRIES. THIRD, WE SEEK TO EVALUATE ACCELERATED GROWTH STRATEGIES AND EXPLAIN WHEN THEY ARE MOST LIKELY TO YIELD
ER  -