TY  - BOOK
AU  - APPLEGATE,LYNDA M.-AUSTIN,ROBERT D.-MCFARLAN,F.WARREN
TI  - CORPORATE INFORMATION STRATEGY AND MANAGEMENT
SN  - 0072456728
U1  - 658.4038 
PY  - 2003///
CY  - ESTADOS UNIDOS DE AMERICA
PB  - MCGRAW-HILL COMPANIES, INC.
KW  - TECNOLOGA DE LA INFORMACIN
KW  - ADMINISTRACIN
N2  - CORPORATE INFORMATION STRATEGY AND MANAGEMENT EXAMINES HOW INFORMATION TECHNOLOGY ENABLES ORGANIZATIONS TO CONDUCT BUSINESS IN RADICALLY DIFFERENT AND MORE EFFECTIVE WAYS. THE OBJECTIVE OF THIS BOOK IS TO PROVIDE READERS WITH A BETTER UNDERSTANDING OF THE INFLUENCE OF 21 ST-CENTURY TECHNOLOGIES ON BUSINESS DECISIONS.THE MATERIAL PRESENTED HERE IS THE OUTGROWTH OF FIELD -BASED RESEARCH WE HAVE CONDUCTED AT THE HARVARD BUSINESS SCHOOL SINCE THE EARLY 1970S
ER  -