TY  - BOOK
AU  - CAVUSGIL,S.TAMER -KNIGHT,GARY -RIESENBERGER,JOHN -YAPRAK,ATTILA
TI  - CONDUCTING MARKET RESEARCH FOR INTERNATIONAL BUSINESS
SN  - 9781606490259
U1  - 658.835 
PY  - 2009///
CY  - ESTADOS UNIDOS DE AMERICA
PB  - BUSINESS EXPERT PRESS, LLC
KW  - ANALISIS DE MERCADO
KW  - MERCADEO INVESTIGACIONES
KW  - NEGOCIOS
KW  - MERCADOTECNIA INTERNACIONAL
KW  - ESTADOS UNIDOS
N2  - S. TAMER CAVUSGIL IS THE FULLER E. CALLAWAY PROFESSORIAL CHAIR AND DIRECTOR AT THE INSTITUTE OF INTERNATIONAL BUSINESS OF THE ROBINSON COLLEGE OF BUSINESS AT GEORGIA STATE UNIVERSITY. HE IS ALSO AN ELECTED FELLOW OF THE ACADEMY OF INTERNATIONAL BUSINESS. HIS AREAS OF SPECIALIZATION INCLUDE INTERNATIONAL MARKETING STRATEGY, EARLY INTERNATIONALIZATION, AND EMERGING MARKETS
ER  -