TY  - BOOK
AU  - SWAYNE LINDA E.
AU  - DUNCAN,W.JACK -GINTER,PETER M.
TI  - STRATEGIC MANAGEMENT OF HEALTH CARE ORGANIZATIONS
SN  - 9781405179188
U1  - 658.4012 
PY  - 2009///
CY  - GRAN BRETAÑA
PB  - JOHN WILEY AND SONS, INC.
KW  - ADMINISTRACION DE SERVICIOS DE SALUD
KW  - PLANEACION ESTRATEGICA
N2  - THE SIXTH EDITION OF THIS CLASSIC STRATEGIC MANGEMENT TEXT PROVIDES UP-TO-DATE AND CONSCISE COVERAGE OF ALL THE ESSENTIAL AREAS OF STRATEGIC THINKING, STRATEGIC PLANNING, AND MANGING STRATEGIC MOMENTUM, TN THIS EDITION, THE AUTHORS HAVE COMPREHENSIVELY ADDRESSED ISSUE ASSESSMENT IN THE HEALTH CARE ENVIRONMENT, SERVICE AREA COMPETITOR ANALYSIS, INTERNAL ORGANIZATIONAL ANLYSIS, DEVELOPMENT OF DIRECTIONAL STRATEGIES, STRATEGY FORMULATION, AND STRATEGY IMPLEMENTATION
ER  -