TY  - BOOK
AU  - CATEORA,PHILIP R.-GRAHAM,JOHN L.
TI  - INTERNATIONAL MARKETING
SN  - 0073080062
U1  - 658.848 
PY  - 2007///
CY  - [s.l.]
PB  - MCGRAW HILL COMPANY, INC.
KW  - CIENCIAS ADMINISTRATIVAS
KW  - MERCADEO
KW  - MERCADOTECNIA
N2  - IN THIS ERA OF RAPID GLOBAL ECONOMIC GROWTH, KNOWLEDGE OF MARKETING IN ALL CULTURES IS INCREASINGLY IMPORTANT. BY EMPHASIZING THE STRATEGIC IMPLICATIONS OF COMPETITION IN DIFFERENT MARKETS, CATEORA AND GRAHAM PROVIDE STUDENTS WITH A TRULY GLOVAL VIEW OF INTERNATIONAL MARKETING.THE 13TH EDITION OF INTERNACIONAL MARKETING CONTINUES TO ADRESS GLOBAL CONCERNS AND DECRIBES CONCEPTS RELEVANT TO ALL INTERNATIONAL MARKETERS THROUGH ITS DISTINCT ENVIRONMENTAL/CULTURAL APPROACH
ER  -