TY  - BOOK
AU  - SPEKMAN,ROBERT E.
AU  - MACAVOY,THOMAS C.-ISABELLA,LYNN A.
TI  - ALLIANCE COMPETENCE: MAXIMIZING THE VALUE OF YOUR PARTNERSHIPS
T2  - EDUCACION ESPECIAL
SN  - 0471330639
U1  - 658.044 
PY  - 2000///
CY  - ESTADOS UNIDOS DE AMERICA
PB  - JOHN WILEY AND SONS, INC.
KW  - ALIANZAS ESTRATEGICAS (NEGOCIOS)
N2  - THIS BOOK GIVES US A FRAME FOR LEARNING, IN TERMS OF BASICS, IT´S THE BEST. A MUST-READ FOR THOSE SEEKING PROSPEROUS ALLIANCES
ER  -