TY  - BOOK
AU  - KUMAR,NIRMALAYA
TI  - MARKETING AS STRATEGY: UNDERSTANDING THE CEOSÅš AGENDA FOR DRIVING GROWTH AND INNOVATION
SN  - 1591392101
U1  - 658.802 
PY  - 2004///
CY  - ESTADOS UNIDOS DE AMERICA
PB  - HARVARD BUSINESS SCHOOL PRESS
KW  - MERCADOTECNIA
KW  - PLANEACION ESTRATEGICA
N2  - MARKETING AS STRATEGY PROVIDES TOP EXECUTIVES WITH AN EXCELLENT HOLISTIC FRAMEWORK BASED ON PROVEN SOLID THEORY, OF HOW TO NAVIGATE IN TODAY IS FRAGMENTED, FAST-MOVING AND DIGITIZED MARKETPLACE
ER  -