TY - BOOK AU - GUNDRY,LISA K. AU - KICKUL,JILL R. TI - ENTREPRENEURSHIP STRATEGY: CHANGING PATTERNS IN NEW VENTURE CREATION, GROWTH, AND REINVENTION SN - 1412916569 U1 - 658.421 PY - 2007/// CY - ESTADOS UNIDOS DE AMERICA PB - SAGE PUBLICATIONS KW - PLANEACION ESTRATEGICA KW - MICROEMPRESAS KW - ADMINISTRACION N2 - IN THIS ENGAGING AND PRACTICAL BOOK, AUTHORS UNIQUELY APPROACH ENTREPRENEURSHIO ACROSS THE LIFE CYCLE OF BUSINESS GROWTH, OFFERING ENTREPRENEURIAL STRATEGIES FOR THE EMERGING VENTURE, FOR THE GROWING VENTURE, AND FOR SUSTAINING GROWTH IN THE ESTABLISHED VENTURE ER -