TY  - BOOK
AU  - MULLIN,RODDY
AU  - CUMMINS,JULIAN
TI  - SALES PROMOTION
T2  - NEW PERSPECTIVES IN MARKETING
SN  - 9780749450212
U1  - 658.82 
PY  - 1989///
CY  - GRAN BRETAÑA
PB  - KOGAN PAGE LIMITED
KW  - MERCADOTECNIA
N2  - THIS IS A PRACTICAL MUST-HAVE GUIDE FOR ANYONE WHO NEEDS TO UNDERSTAND SALES PROMOTION AND INCENTIVES AND HOW CAN BE USED ACROSS ALL MEDIA CHANNELS TO DRIVE SALES. THIS BOOK REVEALS THE CHANGING FACE OF OUR INDUSTRY AND SHOWS THE IMPORTANCE OF FIRST PRINCIPLES COMBINED WITH PRACTICAL ADVICE. SALES PROMOTION IS ESSENTIAL READING FOR ANY PRACTITIONER NEEDING TO STAY ON TOP O THEIR GAME
ER  -